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October 20, 2023 3 min read

Get ready for SEMA, the automotive event of the year, where Heavy Metal Off-Road (HMOR) and are set to unleash the ultimate game-changer in the world of overlanding: the "ROCK-IT" Overlanding Rack System. From October 31st to November 3rd, 2023, this groundbreaking innovation will be on display, showcasing its unrivaled features and capabilities. Let's delve into what makes the "ROCK-IT" rack system an industry standout.

1. Unmatched Load Capacity
When it comes to overland rack systems, load capacity is a critical factor. The "ROCK-IT" rack leads the industry with an astonishing 1500 lbs load capacity, both static and dynamic. This means you can pack all your gear, equipment, and adventure essentials without compromise.

2. Winch Mounting Capability
What sets the "ROCK-IT" rack apart is its unique winch mounting capability. As the industry's only rack system with this feature, it empowers you to handle challenging situations with ease. Whether it's self-recovery or assisting fellow adventurers, the "ROCK-IT" rack has your back.

3. Tailored Options for Your Vehicle
Your overland rig is as unique as your adventures, and the "ROCK-IT" rack system recognizes that. With multiple height and bed length options, it's customizable to fit your specific vehicle. The no-drill or modification mounting solutions ensure a hassle-free installation process, requiring just a single tool.

4. Compatibility with Bed Covers
If your truck sports a bed cover, such as Retrax or Roll-N-Lock with T-Slot rails, the "ROCK-IT" rack is your solution for the best of both worlds. It's designed to accommodate most bed cover applications, so you don't have to compromise on storage or style.

5. Military-Style Molle Panels
The "ROCK-IT" rack is equipped with military-style molle panels and exclusive side mounts. These features ensure that you can securely stow your gear, from RotoPax and axes to shovels and Quick Fists. Your equipment stays within reach, organized, and ready for action.

6. Complements Your Vehicle's Aesthetics
The sleek design of the "ROCK-IT" rack system is perfectly in tune with your vehicle's cab angles, enhancing both aesthetics and functionality. It's not just about practicality; it's about looking good while conquering the trails.

7. Hidden Wiring Chase Holes
Say goodbye to messy cables cluttering your overland setup. The "ROCK-IT" rack system includes hidden "Chase" holes for seamless front-to-rear wiring. Keep your electrical setup tidy and professional, providing a clean and organized look.

8. Vehicle-Specific and Universal Models
No matter what you drive, the "ROCK-IT" rack system has you covered. It's available in both vehicle-specific and universal models, ensuring a perfect fit for your off-road companion.

9. Proudly Made in the U.S.A.
Quality and craftsmanship matter, and that's why the "ROCK-IT" Overlanding Rack System is proudly made in the U.S.A. You can trust in the durability and reliability that American manufacturing represents.

When you combine the strength, versatility, and innovation of the "ROCK-IT" Overlanding Rack System with the expertise of HMOR and, you get a solution that empowers you to embark on your wildest overland adventures with confidence.

SEMA 2023 is your chance to witness this revolutionary system in action. Join us, explore the "ROCK-IT" rack, and get ready to take your overlanding to the next level. From load capacity to winch mounting capabilities, this rack has it all. Get ready to revolutionize your off-road experiences with the "ROCK-IT" Overlanding Rack System, designed to conquer the most challenging terrains while complementing your vehicle's style and keeping you organized and prepared for every adventure. Don't miss the opportunity to experience this groundbreaking innovation at SEMA.